It is more of a winter like morning in the vineyards of Glenora and along the shores of Seneca on this the first Sunday of the third decade of the 21st century. The sky is cloudy and the temperature is 29 degrees but as a result of the wind which is coming from the northwest at 13 miles per hour, the temperature feels like it is 18 degrees.
Lake temperature: Keuka is now at 44 degrees which is up from 40 degrees that was recorded on December 20th. Obviously the warm weather and rain of this past week has had an impact - messing up the ice fishing and ice boating!
In the vineyards: Pruning continues with the vineyards team starting their days in the vineyards as soon as they can see the vines-which is usually about a half hour before sunrise. While the weather (warmer) has made pruning conditions much more pleasant we always have concerns when there are extended warm periods in late December and early January. We have had temperatures that reach 50 degrees this past week which is not conducive to maintaining or developing vine cold hardiness. As we have mentioned before we always recall what has become known as the "Christmas Eve Massacre of 1980", The temperatures prior to Christmas Eve 1980 had been relatively warm (like this past week) and had reached the mid-50's on Christmas Eve Day, The temperatures then plunged to a minus 10-15 depending on vineyard location on Christmas Eve night and Christmas morning. The result was extreme fruiting bud and truck damage on many of the vinifera varieties which in turn significantly reduced the 1981 harvest-39 years ago!
Interesting: a not in my backyard thing-wine tariffs. We are hearing lots of concerns being expressed on the current wine tariffs and possible new or increased tariffs, by the wine industry urging people to speak up against them. The irony is that where were these folks during the past number of years when the dairy industry (farmers like grape growers) were and are severely impacted by tariffs, the same question could be asked regarding support for the corn, soybean, pork and beef producers that have been impacted by these tariffs.
This coming week our sales and marketing teams will be meeting to review and finalize our participation in many of the programs offered by the various wine and tourism organizations. While the budgets have been developed and approved for these programs/organizations we will be reviewing the programs that have been proposed by the organizations. At the time we develop our budgets many of the organizations had not yet fully developed their programs for the year (sort of like just send us the money and we will give you the details later). So now that those programs are in place, or nearly so, we can review them and then decide on our participation level. To a degree the old ROI (potential return on investment thing). It is very easy to get trapped in the "we have always done that" or we need to be good industry partners and support these organizations. That thinking may have worked in the early days of our industry-not so sure it is the case today.
We will be taking part in the Seneca Lake Wine Trail's Global Eats and Treats Event being held on January 17-19. We will be traveling the Globe to Jamaica and will be serving Sweet Plantain Tacos with Black Bean Hummus and a Spicy Sweet Potato Purée. For more information on the event and the many other opportunities presented by members of the Seneca Lake Wine trail visit www.senecalakewine.com Take the time to "click about" the website as there is lots of information, including what each participating winery will be serving, and the recipe, during the event. The Seneca Lake Wine Trail website is one of the most, if not the most, comprehensive wine trail website in the United States - check it out. By doing so you will have no excuse to not know "what is happening" along the wine trail - and who is doing it!
It will be great to have a full 5 day business work week (consistent days ) starting tomorrow, While we enjoy the holidays having them midweek has made for two Fridays (Tuesday and Friday) and two Mondays (Thursday and Monday) for each of the past two weeks. Next year, because of "Leap Year", both Christmas and New Year's Day fall on a Friday-hence a three day weekend-start planning!
Did you know: That this is the third time that January 5th has fallen on a Sunday in this century-2003, 2014, 2020!!
Thought for the week: Business
"More business is lost every year through neglect than through any other cause."